WARC subscribers can read
Mobile marketing the African way
In Africa, the mobile is often the single electronic device owned. However, smartphone penetration is lagging and affordable basic Nokia handsets dominate, so it is not apps and social media that are leading the mobile marketing revolution in Africa.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.