Moët Hennessy’s new look at luxury

This event report outlines how Moët Hennessy, which manufactures a range of premium alcoholic drinks, is responding to changing beliefs and behaviours around luxury.

Moët Hennessy's new look at luxury

Geoffrey Precourt Warc

The good news for Moët Hennessy USA: "Luxury still matters."

And, according to Jon Potter, "premiumization" is an inevitable consequence, especially among young consumers: "They're looki

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