Moscow Exchange: 360 degree-campaign that put the heart into communication

The Moscow Exchange, a financial exchange group, successfully changed Russian consumer perceptions of the brand through the development of a 360-degree communication strategy.

Campaign details

Advertiser: Moscow Exchange Brand: Moscow Exchange Agency: Comunica Country: Russia

Raising the bar

25 years

Moscow Exchange plays a key role in the development of the Russian financial sector. Moscow Exchange Group's mission is to promote

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