MTV (Murr Television Lebanon): The Missing

Roy Khachan, Remie Abdo

Television station Murr Television (MTV) used its own news anchors in a live stunt to highlight the case of those who were still missing more than 40 years after the civil war in Lebanon.

Campaign details

Brand: MTV (Murr Television Lebanon) Brand owner: MTV (Murr Television Lebanon) Agency: TBWA\RAAD Market: Lebanon Industries: TV Channels, services, programmes Media channels: Television Budget: No budget

Executive summary

In Lebanon, more than 17,0

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