Mythbuster: Is it ownable

This article argues that brands should not worry about if a campaign endline is 'ownable', but instead focus on creating a distinctive and consistent brand voice.

Mythbuster: Is it ownable

Les Binet and Sarah Carter adam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the question 'is it ownable?'

Here we go again, we thought. It has happen

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