Mythbuster: Replace ads before they wear out

Les Binet and Sarah Carter

Clients and agencies have many different reasons for making new work: partly it's self-interest as both can make their names from new work and partly it's a kind of restlessness - they tire of their own ads long before the public does.

Mythbuster: Replace ads before they wear out

Les Binet and Sarah Carter DDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that ads always need to be replaced before they wear out.

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