Nationwide Building Society: Behind closed doors – initiating a fundamental shift in how nationwide design for families

Nationwide, the banking institution, established a long-term ethnographic project in the UK.


Our insight team at Nationwide Building Society had a broad goal – to understand 'household money' across families.

As researchers, it's our role to listen. Typically, we listen for the words that answer our questions and help prove or disprove hypotheses.

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