Nescafé: Stay close from far

Nescafe, a coffee brand, launched a campaign in the UAE during the Covid-19 pandemic to promote new ways to connect.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: Publicis Dubai Market: Middle East & Africa Sector: Hot drinks Media channels: Social media Budget: Up to 500k

Executive summary

In a time where the coffee category was facing six degrees of turbulence, COVID makes an appearance.

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