Nespray: Back to School

Nespray, a fortified milk brand, launched in-store activations and social media competitions to educate South African consumers on its product benefits and encourage purchase intent.

Campaign details

Brand: Nespray Advertiser: Justpalm Country: South Africa

Strategy

Objective

The objective of the campaign was to educate Nestlé NESPRAY shoppers about the product benefits, to regain market share and build strong brand relevance with shop

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