Nespray: Back to School

Nespray, a fortified milk brand, launched in-store activations and social media competitions to educate South African consumers on its product benefits and encourage purchase intent.

Campaign details

Brand: Nespray Advertiser: Justpalm Country: South Africa



The objective of the campaign was to educate Nestlé NESPRAY shoppers about the product benefits, to regain market share and build strong brand relevance with shop

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands