New faces, new roles, new ways, a new Latin America: The complex environment of a changing population
Luis Woldenberg Karakowsky and Delores SánchezNODO Investigación + Estrategia, Mexico
INTRODUCTION
We are immersed in a world thrown into confusion and multiple crises (economic, social, political, of values, environmental, et al) that impact Latin America, generating a new social configuration. We find ourselves facing new segments that require us to rethink concepts, products, and styles of communication, for example, young people with little hope of finding a job, empowered women, an ever-increasing number of senior citizens, new health requirements that...