New Zealand Lotteries: Lotto Imagine

Lotto New Zealand, a Crown entity that operates nationwide lotteries in New Zealand, increased annual sales with an ad that featured two friends who split the winnings of a Powerball lottery.

Campaign details

Advertiser: New Zealand Lotteries Brand: New Zealand Lotteries Agency: DDB New Zealand Auckland Country: New Zealand

Objectives

In 2015 Lotto NZ was a mature business which had become heavily reliant on jackpot levels to grow revenue. For many

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