New Zealand Police: The World's Most Entertaining Recruitment Video

New Zealand Police, the national police force of New Zealand, increased applications in New Zealand by releasing a recruitment video that featured a huge police chase with 70 real police officers.

Campaign details

Advertiser: New Zealand Police Brand: New Zealand Police Agency: Ogilvy New Zealand Auckland Country: New Zealand

Objectives

  1. Our objectives for this campaign:
  2. Generate +16% growth in applications to 388 recruits per month, including an:

    Increase

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