NHS England: We are Nurses. We are the NHS.

Fran Griffin, Sabina Usher, Jane Dorsett

The UK's NHS, the world's biggest free-to-residents healthcare system, used a multichannel campaign to inspire the next generation of nurses to apply to study.

Campaign details

Brand: NHS England Brand owner: NHS Lead agency: MullenLowe Group UK Contributing agencies: Freuds, 23Red, Manning Gottlieb OMD Market: United Kingdom Industries: Military and emergency services Media channels:Content marketing, Email marke 3 - 5 million

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