NHS: We Are The NHS – Then, Now, Always

NHS England, the country's national health service, drove recruitment during the COVID-19 pandemic with its We Are The NHS campaign.

Campaign details

Agency: MullenLowe Group UK Client: NHS England Campaign Name: We Are The NHS: Then, Now, Always

The NHS was already under pressure when Covid-19 struck, and life became unrecognisable as the service shouldered the impact of the pandemic.

It needed a recruitment drive to secure a future NHS workforce.