Nike CEO: ‘These are times when strong brands get stronger’

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

As COVID-19 continues to define the retail landscape into 2021, sportswear giant Nike is leaning into the digital and e-commerce platforms which will spur growth long after the pandemic has passed.

“These are times when strong brands get stronger,” sa

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