Nikkei: "Are You Starting to See It?"

Yutaka Tsuda, Kei Okubo

Financial newspaper The Nikkei took a multi-pronged approach to attract a new young audience in Japan's highly competitive media landscape.

Campaign details

Brand: Nikkei Brand owner: Nikkei Agency: McCann Tokyo Market: Japan Industries: Newspapers Media channels: Online display, Outdoor, out-of-home, Programmatic dispaly, Social media, Television, Websites & microsites Budget: 1 - 3 million

Execut

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