Nissan Micra: A Micra Revolution

Jane Fortune, Nessa Van Rooyen, David Hayes

Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.

Campaign details

Brand: Nissan Micra Brand owner: Nissan Ireland Lead agency: In the Company of Huskies, Spark Foundry Country: Irish Republic Industries: Compact, small family cars Media channels:Cinema, Email marketing, Online video, Outdoor, out-of-home, Sea Up to 500k

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