Nissan Micra: New Micra Launch

In 2002, Nissan is close to completing its 'revival plan', designed after the company suffered a serious downturn in the late 90's.
   

New Micra Launch

Brand Name: Micra Client Name: Nissan Europe Agency Name: TBWA\G1 Category for this Entry: Automotive (Bronze)

Summary

In 2002, Nissan is close to completing its 'revival plan', designed after the company suffered a serious downturn in the late 90's. The new Micra launch in 2003 was vital for Nissan in Europe. It had to drive Nissan's profitability and play