Nivea’s new CMO on ‘walking the talk’

Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.

Nivea is one of those iconic brands that seems to have been around virtually unchanged for ever. Asim Naseer, Chief Marketing Officer of consumer brands at brand-owner Beiersdorf, confirms that the classic blue container and white logo haven’t evolve

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands