Nivea’s new CMO on ‘walking the talk’

Brian Carruthers

Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.

Nivea is one of those iconic brands that seems to have been around virtually unchanged for ever. Asim Naseer, Chief Marketing Officer of consumer brands at brand-owner Beiersdorf, confirms that the classic blue container and white logo haven’t evolve

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