Nokia Colors: from traditional to online product-testing

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line.

Nokia Colors: from traditional to online product-testing

José Sosa Nokia Mobile Phones Latin America, United States

Iván Casas eCMetrics, United States

Gonzalo Peña eCMetrics, Argentina


When used correctly and with the appropriate target segment, the application of the Internet to support the execution of a product test translates into the incorporation of important innovations in the approach of this modality in the field of Market

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