NZ Transport Agency: Hello

NZ Transport Agency, a state agency in New Zealand, increased awareness of the dangers of using a phone while driving by launching a video ad that showed passengers telling drivers to put them first by intercepting them and their phone.

Client problem

In 2015, the NZ Transport Agency set out to reduce the road risk posed by distracted driving.

Driver distraction was a factor is in up to 30% of crashes, and texting drivers 23 times more likely to be involved in a crash than drivers foc

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands