O2: Discover Live

Telco O2 majored on its music-related credentials to target fans, drive awareness and grow brand love in the UK.

Campaign details

Brand: O2 Brand owner: Telefonica Lead agencies: Havas Media, Jump Contributing agencies: VCCP, Spotify (media owner) Market: United Kingdom Industries: Competitions and contests, Online display, Radio & audio, Websites & microsites Media channel Telephone & internet services Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands