Olivoila: The Battle

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Campaign details

Brand: Olivoila Brand owner: Yihai Kerry Agency: McCann Worldgroup China Market: China Industries: Dairy products, fats, oils Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: 1-3 million

Executive

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