Olivoila: The Battle

Suzzane Zhang, Yao Wu

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Campaign details

Brand: Olivoila Brand owner: Yihai Kerry Agency: McCann Worldgroup China Market: China Industries: Dairy products, fats, oils Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: 1-3 million

Executive

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