Omo: OMO Beacons

Omo, a laundry products brand, created a targeting campaign in supermarkets in Chile that sent messages to consumers' phones when they were in specific aisles to increase sales of its products.

Campaign details

Brand: Omo Lead Agency: Initiative Region: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Omo was falling in sales in specific supermarkets. How could we make a dire

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