Onecard mySpecials

Progressive Enterprises created highly personalised communications in a direct marketing campaign that delivered across both email and web for its retail brands in New Zealand: Foodtown, Woolworths and Countdown.

Onecard mySpecials

Category: Return on Investment Agency: Affinity ID Client: Progressive Enterprises

SUMMARY

Instead of shouting discounts from letterbox catalogues to all and sundry, this campaign moved Progressive Enterprises into highly personalised comm

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