OPPO Australia and New Zealand: The Ultimate Internship

OPPO, a telecommunications brand, promoted its latest R17 Pro smartphone by creating The Ultimate Internship at OPPO for two applicants who would be armed with the smartphone, flown to 'instagrammable' destinations and mentored by established influencers.

The Brief

We were tasked with developing a campaign to launch and showcase the camera capabilities of OPPO's latest R17 Pro smartphone across Australia and New Zealand markets. In particular the campaign had to:

  • Generate mass brand awareness & medi

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