Orange: The Hammam Fighter

Orange, a telco provider, developed a campaign based on retro gaming to raise awareness and take-up of its 4G network by Tunisian youth.

Advertiser: Orange Brand: Orange Agency: FP7/Tunisia Country: Tunisia

Objectives

In a battle of speed, packages and bundles where all telecommunication brands' offerings are competitively matched, the telecommunications sector in Tunisia has become highly com

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