Orlando Wood unlocks the secrets of effectiveness for online video advertising

Analysis covering online video advertising by Orlando Wood, chief innovation officer at research firm System1, revealed various best practices for brands to follow.

Research firm System1 and measurement company TVision discovered that TV ads that feed the “right brain” – say, by using defined characters, locations, and storylines – deliver the strongest levels of consumer attention and emotion.

While that outc will perform better given the fleeting nature of consumer attention.

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