P/S: The Adventure with King Leo and Friends

P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.

Campaign details

Brand: P/S Lead Agency: Mindshare Vietnam Region: APAC

Objective

Kids don't enjoy brushing. It appears like the most daunting task for them in the day and they always try to skip their night brushing.

Target Audience

As result, 85% of Vietname

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