P/S: The AI Dentist

Toothpaste brand P/S created an 'AI Dentist' that used facial- and tooth-recognition features on mobile to promote its whitening credentials and boost sales among beauty conscious women in Vietnam.

Campaign details

Brand: P/SBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Oral healthMedia channels:Merchandise & free gifts, Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Public relations, 500k - 1 million

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