P33 Chicago: Come Back to Move Forward

P33 Chicago, a brand focused on driving global technology leadership for Chicago, attracted tech talent to the city by launching an initiative through testimonial videos and downloadable content.

Campaign details

Brand: P33 Chicago Agency: 50,000feet Market: United States

Challenge & Business Objectives

Attracting and retaining talent, especially in technology-related fields, has become core to delivering on most organization’s missions and critical to maintaining competitive advantage. The importance of attracting talent increased during the pandem