Pamper your parcels with Doddle

Doddle, a click-and-collect parcel company, launched a highly-targeted video campaign that offered personal treats and gifts to customers to increase usage and top of mind awareness in the UK.

Campaign details

Brand: Doddle Lead agency: Wax/On and The Kite Factory

Campaign Overview

Doddle, the click-and-collect parcel company, wanted to be top of online shoppers' minds for Black Friday, Cyber Monday and Christmas.

Strategy

Doddle had a tenth of the coverage of its major rival. It needed to work hard to stay front of mind and be chosen at e-commerce checkouts.