Pampers: Tiny Babies, Big Impact

Sherie Chua, Paul Copeland, Falk Fuhrmann

International diaper brand Pampers launched a sales activation strategy in China to drive sales of its premium nappies by placing the health and wellbeing of premature babies at the heart of its campaign.

Campaign details

Brand: Pampers Brand owner: Procter & Gamble Lead agency: Saatchi & Saatchi Shanghai Country: China Industries: Baby care Media channels: Online video, Point-of-purchase, in-store, Social media, Word of mouth, influencers Budget: 500k - 1 million

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