Paramount Pictures: Dora and the Lost City of Gold

Paramount Pictures, a film studio, launched an interactive game in shopping malls across the US to raise awareness of its new film Dora: The Lost City of Gold.

Campaign details

Brand: Paramount Pictures: Dora and the Lost City of Gold Lead Agency: Lightbox OOH Video Network Region: North America

Objective

Paramount Pictures wanted to drive awareness and ticket sales to Dora: The Lost City of Gold among children and

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