Parodontax – In your sink

Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this is not a problem.

Parodontax – Parodontax – In Your Sink (SILVER)

Client: GlaxoSmithklineBrand: ParodontaxCampaign: Parodontax – in the sinkCategory: Pharmaceutical & Healthcare

From dusty brand to growth comet: beating growth objectives by 250%. How do you change people's behaviours with limited funds? By powerfully confronting current beliefs to make your brand essential. This is what 'In Your Sink' did for Parodontax. On