Penguin: Cultural insights at Penguin Random House UK

Penguin Random House(PRH), a publishing company, launched a campaign in the UK to adapt its creative strategy to meet with the demands of audience-first publishing.


A traditionally slow-moving sector, publishing recently had to rethink its traditional way of working to retain millions of consumers used to personalised creative offers (e.g. video, music). The Covid-19 outbreak further accelerated the move toward

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands