Pernod Ricard: A DROP OF LOVE

Absolut, a vodka brand owned by Pernod Ricard, launched a limited-edition bottle on a global level called “A Drop of Love” to highlight its role in creating social change and promoting equality in Peru.

Summary

Absolut launched a limited edition bottle on a global level called “A Drop of Love”. The bottle was inspired by love and equality which was born as a response to the hate that had invaded society for various reasons. For its launch in Peru, th

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