Pernod Ricard Rouss: Akhtamar

This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.

Pernod Ricard Rouss: Akhtamar

After vodka, brandy is the most popular spirit in Russia, with Armenian brandies holding pride of place. ARARAT leads the segment with a market share of 20%. During the Soviet era, ARARAT was probably the only product that we would now acknowledge as