Philips: 11.11 and The Art of War - Why mastery of data without good human design will only lead to mediocre results

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

Philips: 11.11 and The Art of War - Why mastery of data without good human design will only lead to mediocre results

Kahwei Low

Campaign Details

Brand: Philips Brand Owner: Royal Philips Lead Agency: Carat China Country: China Industry: Furnishings & fittin Online display, Search 500k - 1 million

Improvement of 61%.

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