Philips: Breathless Choir

This case study explains how Philips, the electronics giant, promoted its SimplyGo oxygen device in the US by working with respiratory illness sufferers to create an inspiring short film which was distributed primarily through paid social media.

Advertiser: Philips Agency: Ogilvy & Mather, London Country: United Kingdom, United States

Objectives

Philips is moving from consumer electronics to selling higher margin health-technology. But consumer perception hasn’t changed with the business.

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