Phillips 66/Conoco: Conoco chooses Go with #MyHeroConoco

Conoco, an energy corporation, connected with US millennials and increased positive sentiment by creating a Manga series and a chance for its audience to interact with its favourite characters.

Campaign details

Brand: Phillips 66/Conoco Agency: Carmichael Lynch Relate

Situation

Conoco, a fuel brand with over 2,400 gas stations located primarily in Colorado and Montana, needed to reach a younger audience. Its target audience is a difficult one t

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