Pipers: Living Life Boldly

Pipers, a crisp brand, increased sales and distribution in the UK by redesigning its packaging to make its Piper the heart of the identity, alongside a range of bright colours.

Executive Summary

Driving growth in a challenging and declining category

Pipers are a premium crisp brand, established in 2004 when three farmers joined forces to produce great tasting, quality crisps using local potatoes. But in 2016 growth from their

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