PlayStation / Transport for London: PlayStation 5 Oxford Circus Launch

PlayStation UK, a gaming brand, replaced the London Underground signs (roundels) with PlayStation symbols to launch the PS5 in the UK.

Summary

This is the story of how PlayStation UK and TfL created and delivered a launch event which brought colour, light and smiles to a country in lock-down.

It's the story of how we delivered a cultural moment which Metro called 'Genius'.

The objective was simple: drive sales.

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