7-Eleven Malaysia: tokidoki loyalty campaign

To increase footfall to its outlets in Malaysia, convenience store 7-Eleven launched a campaign on social media, positioning itself as a brand close to the youth.

Agency: Orion Social Media Malaysia

Strategy

The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media through tokidoki Planner x Notebook campaign and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.

At the same time, we also intend to increase footfall to 7-Eleven Malaysia's outlets through generating more redemption of tokidoki Planner x Notebook that will directly create a positive impact in increasing sales. On top of that,...

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