Dabur India: Dabur Red Tooth Paste Dental Brigade

Dabur Red Paste, a toothpaste brand, increased brand awareness and raised the importance of oral hygiene among children across India by launching a school programme of dental camps and dental IQ tests.

Agency: Jagran Solutions (A unit of Jagran Prakashan Ltd), India

Campaign Summary

As it's been rightly said, "It's never too early to encourage healthy oral hygiene for children", understanding this habitual nag, Dabur India Ltd, took this initiative to reach to the kids through a school contact program connecting more than 1600 schools was conducted in 9 states in India.

To address this mammoth task of improving Oral Health, the campaign DRTP- Dental Brigade was created. The campaign was aimed at improving oral health in the country with a special focus towards school children.

Campaign Strategy

Dabur Red Paste,...

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