Etika Sdn Bhd: Wonda Brews Surprising Gift Boxes via Ezibox

Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

Agency: Entropia, Malaysia

Summary Statement

To keep our consumers loyal to Wonda, it was critical to present them with reasons they should keep returning, and hence Wonda had always made it a point to be differentiated in the way that we communicate to or reward our brand loyalists. Having said that, even with the most unique marketing ideas, consumers often are just looking for the best deals. But we know that if we can truly forge a personal connection with a customer, it will make for a much deeper and longer-lasting relationship that won't be undone by a mere...

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