Ford Vietnam: How Ford Ranger Regained the Top Spot in Vietnam

Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

Agency: Mindshare Vietnam, InMobi and Moblaze, Vietnam


In 2018, import duties on pick-up trucks were to be reduced from 30% to 0%, making buying a pick-up truck in 2018 cheaper than in 2017.

All players feared consumers would delay their purchase decision to the following year (2018) when the prices would drop.

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