Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Agency: TODAY Ogilvy & Mather, Myanmar

The Brief

Campaign Objective

Huawei enjoyed immense success in Myanmar with the launch of their P series, they wanted to keep the same momentum for their mid-range model, Nova2i. However, this will need to be achieved with a much lower budget and a higher sales KPI.

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