McDonald's: McCafe InstaBillboard

McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

Agency: Leo Burnett Malaysia

Summary Statement

1 outdoor digital billboard. 1 social media tool. Thousands of free talents. Triple the sales.

Campaign Strategy

McCafé serves a wide variety of western coffee, and it's one of the only places to get great espresso coffee 24 hours a day.

However, McCafé is a relatively new brand in Malaysia, and isn't top of mind as a coffee destination amongst Malaysians.

We needed to find a way to show Malaysians that McCafé had great coffee at great prices. And because it's affordable and opens 24-hours a day, you could enjoy it anytime! We...

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