Pernod Ricard Hong Kong: Chivas 18 - The Scene presents Crowd Crew

This case study describes how Pernod Ricard Hong Kong's whisky brand Chivas returned to its classy film roots to effectively engage its target audience and achieve reappraisal.

Pernod Ricard Hong Kong: Chivas 18 - The Scene presents Crowd Crew

Company: Geometry Global Hong Kong Country: Hong Kong Category: Integrated, Marketing Discipline and Brand Building/Awareness

Summary statement

In an environment of increasing consumer sophistication, Chivas, led by Chivas12, faced declining brand relevance and flattening sales. To revive the brand and affect reappraisal, we developed a branded content led idea with a new, relevant brand 'he

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